Moon Brand Identity

Telling the goodnight story

Featured on:
LLGD: llgd/moon
Behance: behance/moon

MOON is a boutique shop selling beautiful things for bedrooms. Whether you need a lovely blanket for your bébé, dreamy piece of artwork or gorgeous bed sheets, you will find them “under the moon”.

The Challenge

Develop a feel good branding – moon brand identity including; logo and stationary, packaging and tagline. Reflect softness, dreamy fabrics and textures, mind calming graphics and colours.

The Solution

Moon brand identity encapsulates its DNA – quality, simplicity and utilitarian approach to design.  Bold but soft, logotype was chosen to depict moon shape in a subtle yet memorable form. An elegant and simple pattern complements any colour palette, allowing for each new product range release to feel unique yet coherent. Always Sleep Under The Moon is the new tagline.

“

We are over the moon (big smile) with the projects final outcome. We love our Moon Brand Identity and already received a lot of lovely complements from our suppliers and future customers. Working with Alicja was simply mind opening. She told us - "the difference between art and good design is... clients" - we get it now. Her design process delivers great results - our branding not only looks good, it connects and works on so many levels. Alicja thinks about practical applications, flexibility and brand values. It was a lucky day when we've found Alicja and we hope to continue our collaboration in years to come.

Alana Denes / CEO